What We Heard at SIMA & APWA: 4 Insights Driving Off‑Season Success

With 15 years in the weather forecasting industry working side-by-side with snow and ice management, I’ve seen firsthand how much the game has evolved—from basic route sheets to live dashboards, from gut instinct to data-driven decisions. I’m passionate about helping businesses grow sustainable, efficient, and profitable operations. Accurate weather is a huge part of that. […]

2024-2025 Winter Preview: Weak La Nina Likely

It’s that time of year. Let’s talk winter forecast projections for the 2024-2025 winter season. Below is a full video breaking down the forecast. Last winter was warm across much of North America with a widespread region from the Midwest into eastern Canada of extreme mild weather. The snow side of things was also well […]